Archive for the ‘Tips’ Category

Monthly SEO Maintenance

August 11th, 2009

Don’t be fooled by hype from SEO companies who promise guaranteed search engine rankings. It takes more than completing the initial SEO work to retain a high placement on search lists. There are many components that need to be developed in order to bring a business into top placement and keep it there. Baytech Web Design has a team of experts in every required field who know how to bring all the necessary elements together. Without an effective SEO campaign, a business web site is at a big disadvantage in staying ahead of the competition.

Research has shown that in order to sustain rankings, a business benefits from routinely maintaining its website. Baytech Web Design involves its pros in all the necessary disciplines; including brand development, web design, copy writing, points per click management and information architecture.

Building an effective website is only half the job, however. Follow-up with regular monthly maintenance is required. Knowing the right keywords, utilizing appropriate links, effective content and rankings all help to keep your company listed at the top of the search list.

Keeping your business positioned where you want it on search sites can be easy! You will not even have to think about whether or not it is time to check how well your company is doing in the rankings if you have a monthly maintenance plan in place with Baytech Web Design. The experienced Baytech Web Design team will take care of everything.

Leave your comment »

Posted in Tips

Tags:

The Inside Scoop: Keyword Prominence & Proximity, Partie Deux

July 14th, 2009

The Inside Scoop, Partie Un, continued…

Now that you’ve earned your diploma in keyword density and frequency, brace yourself for what will distinguish you from the rest of the competition.

Here are two more strategies to factor into other SEO techniques:

  1. Keyword Prominence:
    How close to the beginning of a sentence, h tag, meta description or beginning of a web page your keyword is placed points to keyword prominence. This may look like dejavu, but get used to working towards placing the most important keywords at the very beginning of:

-          Your title

-          Your description

-          Your H1 tag, and

-          The content of the page.

 

  1. Keyword Proximity:
    Believe it or not, how close two or more keywords together is measured and this is called, proximity. The closer they are, the higher the ranking.
    For example, if you want to rank your website for the keyword phrase, canned French foie gras, then your text should be written something like this: “Remy’s European Market carries the finest of canned French foie gras. Look us up for the most eclectic collection of gastronomical delights!”
    Since your keywords are right next to each other, your site receives more value.

 

Takeaway:

Using keywords are beyond just the normal h tag, meta-tag routine. Making your business online is no cakewalk and unless you have a competitive edge, you wont thrive. Increase your search engine rankings with these four strategies- keyword density, frequency, proximity, and prominence.

———————————————

ABOUT BAYTECH WEB DESIGN 

Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.  

http://www.baytechwebdesign.com

1 Comment »

Posted in SEO General Practice, SEO Tips, Small Businesses, Tips

Tags:

The Inside Scoop: Keyword Density & Frequency, Partie Un

July 14th, 2009

As we’ve stressed over and over again in our previous blogs, there are significant strategies involved in search engine optimization. Today, we will talk about two of four particular strategies that can make a considerable different in helping your keywords show up in search. Keyword density, frequency, prominence and proximity are the four primary subjects.

  1. Keyword Density:  
    The percentage of keywords that can be found in the content of one your pages that is also indexable text refers to “keyword density. The percentage is debatable but conservatively a density of between two to four percent is conservative, while exceeding ten percent is definitely not and highly recommended against.For good keyword density use them in

-          the title

-          the description

-          the H tags

-          the content, but evenly and naturally distributed without coming off as too “spammy.”

 

 

  1. Keyword Frequency:

Keyword frequency is as exactly how it sounds. It refers to the number of times a keyword is used on a website. You would think that the more times a keyword or keyword phrase is found on a website, the better the ranking. Wrong. Don’t abuse the system or search engines will penalize you and mark you off as spam. Again, use the same strategy as for good keyword density listed above.
Stay tuned for the second half of “The Inside Scoop.” Partie Deux coming soon.

———————————————

ABOUT BAYTECH WEB DESIGN 

Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.  

http://www.baytechwebdesign.com

Leave your comment »

Posted in SEO General Practice, SEO Tips, Small Businesses, Tips

Tags:

Selecting Your Domain Name with SEO in Mind

July 10th, 2009

There are many elements in site optimization that can affect ranking. Title tags, alt tags, h tags and meta-descriptions are some of the first things most people think off when naming elements right off the bat. However, we often forget about the domain name. The domain name, even before the title tag, can greatly impact search engine rankings.

The first step is to have an idea of a good search term that will target your particular audience. For example, if you’re an exotic reptiles business, you may want to look into exoticreptiles.com. Note that even if your desired domain name is taken, there is always the option of inserting hyphens between keywords, so even exotic-reptiles.com will work. Take care in choosing a domain name that’s not too long, or else there is the possibility of being flagged as spam, especially if you go overboard with hyphens. Exotic-reptiles-online-store-extravaganza.com would definitely not cut it. On top of that, your prospects may not even remember the URL.

(Tangent to this discussion, underscores do work in URLs, but hyphens are much better since search engines recognize them as separators between words.)

In any case while building your site, always aim to efficiently use your keywords. If you can’t get your main keyword to be part of the domain name, better work on a strong SEO strategy.

———————————————

ABOUT BAYTECH WEB DESIGN 

Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.  

http://www.baytechwebdesign.com

Leave your comment »

Posted in SEO General Practice, SEO Tips, Tips

Tags:

Small Businesses: Using Organic SEO, Part I

July 9th, 2009

Small businesses typically have small budgets in terms of investing in internet marketing; therefore; it is critical to utilize organic SEO to help a website rank well on search engines.

Although organic SEO is a slow, but steady process, it requires planning ahead and it is done best before a site is even made. Web design is important, but getting caught up focusing on graphics and fancy visual production could be the wrong strategy, especially for search engine optimization.

The number of products or services a small business offers and the number of targeted keywords should determine how many pages should be optimized. Key phrases or keywords should be included in the page title, taglines, headings and content. Since search engines work best with text, ensure that each page has quality and relevant content with appropriate headings.

Another important aspect of good SEO is building links which will help to achieve good rankings. Note that these links should represent relevant websites as well. How competitive the market is for the keywords you are targeting should determine the amount of links that should be acquired. It is an ongoing process and the amount of reciprocal links available should not exceed a quarter of the number of incoming links to the website.

 

———————————————

ABOUT BAYTECH WEB DESIGN 

Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.  

http://www.baytechwebdesign.com

Leave your comment »

Posted in SEO General Practice, SEO Tips, Small Businesses, Tips

Tags: